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What is plain English?
Writing in plain English is an art, and less is more. Making your writing easier to read helps your readers understand it better and take action.
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Health writing: trigger words to avoid
Negative trigger words that you should avoid using when you write about health.
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What is SEO?
SEO is search engine optimisation. It’s easier than it sounds and helps people find your content.
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What is the best reading age?
How to find the reading age of your writing and check that it suits who you’re writing for.
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What is tone of voice?
Your tone of voice can help a reader feel better. Here’s how.