When you read anything you want to be able to:
- pick out the information you want
- believe that it’s true
- take action
A good way to do this is to keep your sentences short and brief.
Nobody wants to read through 3 paragraphs to get what they need, and your reader is the same.
With health information the reader is more likely to be stressed or worried.
This means they will skim and skip paragraphs until they get to bullet points or short sentences.
Headings help you layout your work to keep your answers brief too.
There’s no place for essay writing or fancy words when it comes to helping your reader.
Keep your writing to the point and keep it brief. Use as few words as possible to make your point.
This will help your reader get what they need and move on. That’s the value of health writing.
You’ve helped your reader or delivered what they needed at the right time.
Make it easy for someone who needs help, and you will earn their trust and attention.
They’ll come back to you when they need help again in future 🙂
Respect your reader’s time, and they will thank you for it.