There main difference between a medical writer and a medical copywriter is purpose. To be clear, medical copywriting is still a type of medical writing though.
When you write you should always think about your “why?”. What’s your purpose for writing and why does your writing matter?
With medical writing the main purpose is usually to inform an audience in an unbiased way. You can think of this as presenting the facts, and any advantages or disadvantages.
With medical copywriting your purpose is to persuade the reader. This persuasion happens through a call to action (CTA).
For example, you might write about a medical condition an online doctor website. Let’s say eczema.
As a medical writer you would write purely about eczema as a medical condition. As a medical copywriter you would also include a CTA.
This CTA could be to:
- book an appointment with a doctor
- consider buying a product
- fill out a questionnaire
- sign up to a newsletter
Medical writing is often the more “serious” sister of medical copywriting.
With medical copywriting, you have the space and freedom to be more creative.