Virginia Chachati

In my eyes, plain English is the art of making words easy to understand.

There’s nothing worse than trying to read a piece of content because of a long word or a nominalisation.

You see that word nominalisation – I bet you are trying to sound it out and wondering what it means.

These words that disturb your flow of reading need to be cut and gone for good.

Writing in plain English also helps your reader grab what they need and action it.

This could be as simple as saying, ‘if you have chest pain, call 999’.

That’s good plain English. It’s not making you panic or worry. It’s giving you a clear action.

A call to action is often a few words, such as ‘click here to order’.

The fewer words you use and the shorter they are, the more likely it is that you’re using plain English.

I’ll write an article about punctuation marks and long sentences in a future blog.

Let me know if you want more on plain English 🙂

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