What is SEO?

SEO is ‘search engine optimisation’.

I want you to believe that SEO is easier than it sounds.

You see, when you type something into Google, it’s a ‘search’.

That ‘search’ is a keyword.

Sometimes a keyword is 1 word or more.

For example, ‘best hair loss treatment’ is 1 keyword, but it’s made up of 4 words.

Now you need to find out how popular your keyword is, before you write content around it.

You also want to find keywords that are similar or related to it.

When you find out this information, you have more to work with.

It helps you feel confident in what you’re writing and that you’re going in the right direction.

But if your keyword is popular and a lot of content around it already exists, you’ll find it hard to ‘rank’ on Google.

This is the ‘optimisation’ part of SEO.

You need to find a keyword that is popular, but not much content exists on it.

Or, you can write content that is better than the top 10 results on Google, the ‘search engine’.

You can think of it as a pyramid, with the best content being in the top 10.

And the worst at the bottom – but why are they there?

They have not got enough related keywords in their content.

Or they’re not using the keywords in the right way.

You can be in the top 10 results on Google if your content is of better quality.

And there are keyword tools that can help you with SEO.

I’d recommend you use a free keywords tool to start practising SEO.

SEO is a great way for people who ‘search’ to find you.

Published by Virginia Chachati

I am a UK GPhC registered Pharmacist from London. I love to write easy to understand health and wellness content. My goal is to help empower people to better their own health.

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