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Why AI will not win the writing war
Do you smell that?Close your eyes and deep inhale through your nose: Snifffffffff Ah yes, that’s the smell of everyone coming back to their senses! I avoided AI since it came out because I theorised that, well, if everyone is using it, all our writing will read the same. And people can smell it from
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Issue 2 of Medical Writer Magazine is now live!
Super excited to announce that Issue 2 of Medical Writer Magazine, July 2025, is now live! Massive thanks to Nicole Bezuidenhout, PhD my Co-Editor and Co-Designer, and all the authors who contributed articles to make this all possible. Medical Writer Magazine (MWM) is a careers and skills magazine written by medical writers and related experts
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Pharmacist Virginia is the first creator to collaborate with UK Health Security Agency (UKHSA)
It is a privilege to be the first creator to script, film and edit a short video for the UK Health Security Agency. It was for their antimicrobial resistance awareness campaign 🙂 Here’s how it went:1. I had an intro call with Matt and received the brief with key messages2. I came up with a
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How I create evergreen health videos as Pharmacist Virginia
Everything I did to create this educational health video as “Pharmacist Virginia” 1. Think of an idea – what do I know that most people might not know, and I often had to explain in the pharmacy? Is it simple and easy to explain in a few words? Is it evergreen? Suspensions! Most people think
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Dos and Don’ts of creating health content
Yesterday, 18 February 2025, I was invited to present a workshop on the “Dos and Don’ts of creating health content” for WHO Fides health content creators. I shared: You can find a recording of the 1 hour workshop and more all the details in the Dos and Don’ts of creating health content course here.
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Virginia Chachati 