Virginia Chachati

It is a privilege to be the first creator to script, film and edit a short video for the UK Health Security Agency. It was for their antimicrobial resistance awareness campaign 🙂

Here’s how it went:
1. I had an intro call with Matt and received the brief with key messages
2. I came up with a 2 character script, where I play the patient and the pharmacist, with a green screen so I can replace the background with a pharmacy (cannot have real products in the pharmacy as logos are a big no-no to avoid promo…!)
3. The script was approved with 2 minor tweaks
4. Video filmed, and sent for approval
5. Video approved, subtitles added to video
6. Video approved with subtitles
7. Agree on copy for video caption for Instagram and suggest video title for YouTube Shorts
8. Co-ordinate with team of 4+ to get video published with a tag on YouTube and collab feature on Instagram

I also made a 10 second video on how to tag on YouTube, because learning from each other is the best part of a collaboration, that’s a win-win mindset 🤝

Huge thank you Joe Freeman for putting Matt and I in touch for this collaboration ☺️ 💕

Watch the video:
On the UKHSA YouTube channel: https://lnkd.in/eVcV-rXJ
On Instagram (Pharmacist Virginia and UKHSA collab): https://lnkd.in/eUgM-xjd

Thank you for watching 🙂

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As a pharmacist, antimicrobial resistance (AMR) is a public health issue close to my heart as it affects all of us in the community. So it was an honour to play my role (pun intended!) and use my skills to make a short video.