📽 In 11 steps: How I produce high-quality video content with the NHS team
1. Generate ideas: We think about which health topics people will search for or need to know about in the coming months. For example, how to apply sunscreen during summer.
2. I get a brief from the team: The NHS team deliberates and gives me a list of topics/requirements with relevant resources to write scripts.
3. Research time: I use the references provided, plus find complementary credible resources. I also think about relevant experiences from real life as a pharmacist and interacting with patients.
4. Scriptwriting: The juicy bit – I think about a hook, the main information we want to communicate, and the key takeaways. I also rehearse how the script sounds so it flows well and will be easy to remember and record on filming day. My skills as a medical copywriter are most useful here! I write all the scripts in a “batch” – typically 5 scripts that I will film over the next month.
5. NHS team clinical review: The NHS clinical team reviews my scripts and suggests any tweaks before filming.
6. Filming day: I film the script, paying close attention to the pace and maintaining eye contact with the camera (my Samsung Ultra phone selfie camera). My setup at home is a white screen background, a lantern spotlight and a YETI mic (in a quiet place!) Filming takes about 2 hours per script.
7. Video editing: I look through the 30 or so “good” takes, then pick the best one to edit. I add subtitles, relevant images and export the video.
8. Transfer of video files: I use Samsung Cloud or WeTransfer (both free!) to send the video to the NHS team for approval.
9. Music and video description copy: The NHS team adds music and suggests copy for the description under the video.
10. Video approval: The NHS team reviews the video and requests edits if necessary.
11. Publication day: The NHS team publishes the video on YouTube and Instagram (where I approve the request to be a collaborator).
And that’s a wrap!
This process ensures that videos are high quality, accurate and evergreen.
Learn more about YouTube Health Content: https://lnkd.in/eNUKureH
As an observation: YouTube is a “slow burner”, so the views accumulate much more slowly than Instagram, which is more of a “burst” of views.
I’m so excited to meet the NHS team and fellow health content creators in person in September at the YouTube Health Launch event in London!
Click here to watch the live stream on the day: https://lnkd.in/eR8CTrm6
Have you thought about creating video health content?
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Special thanks to Dr. Vishaal Virani, MBBS for the YouTube Health video course in March 2023 where I met the lovely Nicola Rayneau-Kirkhope and Joe Freeman from the NHS social media team.
Virginia Chachati 
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